Elizabeth Arden has been trying to keep the iconic White Diamonds by Elizabeth Taylor fragrance relevant to consumers, even after Taylor’s passing in 2011. To celebrate the 25th anniversary of White Diamonds in 2016, they created a new flanker scent White Diamonds Night, packaged in a black bottle that mimics the original with added glam.
Elizabeth Taylor White Diamonds Night captures the enchanting appeal of the evening and the alluring radiance of the diamonds that Elizabeth Taylor loved. The fragrance imbues the wearer with sparkle and an aura of intrigue, creating a new and distinctly modern dimension of mystery and seduction.
“Elizabeth Taylor was a true visionary. She launched a successful fragrance empire at a time when celebrity fragrances were rare,” said Scott Beattie, Chairman, President and Chief Executive Officer, Elizabeth Arden. “It was because of this extraordinary foresight that Elizabeth Taylor White Diamonds is one of the most successful franchises of all time with over $1.5 billion dollars in sales and counting.”
As part of Elizabeth Taylor’s passionate commitment and fearless leadership in the fight against HIV/AIDS, she directed that a portion of her royalties from White Diamonds and her other House of Taylor fragrances go to The Elizabeth Taylor AIDS Foundation.