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Promoted as an authentic streetwise alternative that “is a brand that sells itself, not a brand that is sold to you”, Nelly teamed with long-time friend Yomi Martin to produce VOKAL, an urban menswear line that would reflect his signature hip-hop fashion stylings. The brand predates Nelly’s breakthrough record debut “Country Grammar” and its t-shirts and hats were initially sold “out of the trunk of the car” at nightclubs and events. In 2005, with a new apparel licensing partner, the brand was re-launched at fashion industry show MAGIC with a line of track suits, hats and athletic jerseys with plans for a womenswear line. As of September 2008 the brand is either on hiatus or discontinued.

Cornell Haynes Jr., an American rapper, is better known by his stage name Nelly. He has four solo studio albums released in his name, several number-one hits and won several Grammy Awards in 2003 and 2004. He is also one of the owners of the Charlotte Bobcats, along with Robert L. Johnson and NBA legend Michael Jordan.

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About Nelly

Cornell Iral Haynes, Jr. (born November 2, 1974), better known by his stage name, Nelly, is an American rapper, singer, songwriter, entrepreneur, investor and occasional actor from St. Louis, Missouri. Nelly embarked on his music career with Southern hip hop group St. Lunatics, in 1993 and signed to Universal Records in 1999. Under Universal, Nelly began his solo career in the year 2000, with his debut album Country Grammar, of which the title-track was a top ten hit. The album debuted at number three on the Billboard 200 and went on to peak at number one. Country Grammar is Nelly’s best-selling album to date, selling over 8.4 million copies in the United States. His following album Nellyville, produced the number-one hits “Hot in Herre” and “Dilemma” (featuring Kelly Rowland). Other singles included “Work It” (featuring Justin Timberlake), “Air Force Ones” (featuring Murphy Lee and St. Lunatics), “Pimp Juice” and “#1”.

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