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Who loves Taylor Swift?  We do.

The “Love Story” singer has teamed up with Jones Apparel Group’s L.E.I brand to be the face of its spring and fall ad campaign, and… to launch her own apparel line.  Taylor Swift is gonna design a limited edition of colorful cotton sundresses -because sundresses are Taylor’s signature wear, duh-, and get this:  they will be affordable.

Folks at L.E.I chose Taylor as their celebrity designer because she’s  so famous, yet so grounded.  We agree, especially after Taylor Swift said…

“It was very important for me to create cute, affordable dresses. Especially in these hard times, making expensive dresses just doesn’t make any sense.  These are my favorite things to wear.  When we were designing them, we hd so many ideas to work from, and it came down to creating dresses that I would wear.  If I couldn’t see myself wearing them, I wasn’t interested in making them.”

Taylor is also proud of her budget-friendly collection.  She said, “To have cute dresses under $20 is something I am really proud of”

That’s impressive for a 19 year-old, and that reminds us that we were once actually proud to find cheap but good stuff!  She also said she plans to wear the dresses throughout the spring and summer as well as when she’s on tour.  And she couldn’t be more excited to see her collection exclusively in Wal-Mart because apparently, Ms. Swift was an avid Wal-Mart shopper.

“I go to Wal-Mart all the time.  The one in my hometown of Hendersonville, Tennessee, is open 24 hours, so I go there a lot to buy DVDs and stuff like that.”

The L.E.I Sundresses by Taylor Swift will be available in your nearest Wal-Mart on February 1st, 2009.

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About Taylor Swift

Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Raised in Wyomissing, Pennsylvania, Swift moved to Nashville, Tennessee, at the age of 14 to pursue a career in country music. She signed with the independent label Big Machine Records and became the youngest songwriter ever hired by the Sony/ATV Music publishing house. The release of Swift’s self-titled debut album in 2006 established her as a country music star. Her third single, “Our Song,” made her the youngest person to single-handedly write and perform a number-one song on the Hot Country Songs chart. She received a Best New Artist nomination at the 2008 Grammy Awards.

8 thoughts on “L.E.I. Sundresses by Taylor Swift

  1. I HAVE A GRANDAUGHTER THAT IS 5, SHE LOVES TAYLOR.SHE WOULD LIKE TO HAVE CLOTHES TO BE LIKE HER .WILL WALMART HAVE KIDS CLOTHES. HER BIRTHDAY IS FEB 24 . AND I WOULD LIKE SOME FOR HER

  2. Taylor Swift is the most talented and prettiest girl EVER!!!! She is my ro-model and i hope to be like her when i grow up. Im going to her concert tomorrow

  3. My daughter is 7. She makes me dress her like Taylor for school. I hope Taylor gets clothes out for the younger kids too. Katie would freak out!

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