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The new fragrance initially captures your imagination with a sparkle of lively Mandarin combined with juicy pear and a tang of rhubarb. The heart is rich with heady florals, including voluptuous tuberose, delightful orange blossom and a sprinkle of rose petals. The fragrance concludes with an irresistible brown sugar character combined with exciting musk and creamy sandalwood. The result is a fragrance which is full of glamour and opulent beauty but with the understated simplicity of Cheryl’s approach to fragrance. In keeping with this, the fragrance was named Noir – classic, evocative and elemental.

“I wanted to change the mood with my third fragrance with something a little more exciting with a sense of occasion associated with modern glamour and trend. I’ve been more adventurous with the fragrance profile as I have gained more confidence in the creative process. I met with the perfumers in Paris and we worked hard to ensure this new fragrance was both sensual and addictive.”

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Cheryl Fernandez-Versini Brands

About Cheryl Fernandez-Versini

Cheryl Ann Fernandez-Versini (née Tweedy, formerly Cole; born 30 June 1983) is an English recording artist, dancer, and television personality who is known by the mononym Cheryl in the context of her recording promotions. She rose to fame in late 2002 when she auditioned for the reality television show Popstars: The Rivals on ITV. The programme announced that Cole had won a place as a member of the girl group Girls Aloud. The group’s line-up remained the same throughout their history and during that time the group achieved a string of twenty consecutive top ten singles in the United Kingdom (including four number one singles) and six platinum albums (two of which went to number one) and earned five BRIT Award nominations from 2005 to 2010. In 2009, Girls Aloud won “Best Single” with their song “The Promise”. In early 2013, Girls Aloud announced that they had split up.

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