Serena Williams has a new mission and that is to spread the freshness of her skin to others via Mission Skincare, a personal care brand which specializes in athletes’ skin. Serena will endorse the Pomegranate Lip Balmer, which will come out this April. Mission Skincare have also nabbed other athletes such as basketball player Steve Nash, female soccer star Mia Hamm, snowboarder Sarah Haskins and skateboarder Ryan Sheckler.
Skincare for athletes? Now that’s one bold move. We love the idea. Anyway, Serena loves the idea too. As she said to People.com:
“I’ve always been disappointed with the lack of skincare products that can keep up with the demands athletes place on their skin. When I learned about Mission and their focus on innovative skincare solutions for everyone with an active lifestyle, I knew I could have an impact on the company.”
All Mission Skincare products is animal-cruelty-free, which makes us love Serena more for endorsing a great product.