Selena Gomez is the women’s face of Adidas NEO brand, which targets young shoppers. Since 2013 she has designed her own Adidas NEO signature collection as well as serving as a NEO ambassador. Selena describes the looks as “confident, edgy, and fun.” Selena’s collection includes lots of trendy and edgy pieces like wedge sneakers, athletic-inspired flats, jumpsuits, and biker jackets.
Sarah Medford, a rep for Adidas says:
As well as sporting her favorite NEO looks, Selena will make appearances for the label in major markets throughout 2013 and 2014 and share NEO’s latest news, designs and collections through her social media networks.
Definitely her teen fans can’t wait, as the label will carry Selena’s signature fashion tastes. And for them to be able to shop for that! We can already see them flocking to stores.
Selena says about this new chapter in her…well, sweet life:
They know what’s going to happen in 2014!..They know all the hip stuff, so I almost feel like the underdog coming in and learning about the whole design process.
After rumors of her breakup with Justin Bieber—incidentally also an Adidas endorser—Selena doesn’t show any sign of being distraught or heartbroken. Interestingly, she signs up with the shoe brand one month after her supposed ex-boyfriend does.