The collection is separated into categories including Sean John, Bad Boy Sportswear, Sean John Tailored, and Sean John accessories. Product categories include suits, knitwear, bottoms, outerwear, leather accessories, shirts, ties, hats and denim. The products are inspired by Mr. Combs image and reflect his diverse personal style. The line is produced four times a year and is geared to boys and men ages 12 to 45. Distribution of the collection is targeted to better department and specialty chain stores. It is also be available in the Sean John boutique, which opened on Fifth Avenue and 41st Street in New York in September 2004. In 2006, Sean John launched a signature fragrance, Unforgivable, that quickly became the best selling men’s fragrance in the country. In addition, Sean John will launch the Sean John Womens Collection for the Holiday 2006 season and the Sean John Eyewear Collection in Spring 2007.
Sean John Combs, an American raper who has several stage names: Puff Daddy, Diddy, P. Diddy, and Puffy. His business interests include Bad Boy Records, the clothing lines Sean John and Sean by Sean Combs, a movie production company, and two restaurants. He has taken the roles of recording executive, performer, producer of MTV’s Making the Band, writer, arranger, clothing designer, and Broadway actor.