Looks like it’s not only Gwen Stefani who launched a selection of fragrances at once. Sarah Jessica Parker followed Gwen’s footsteps by adding three new scents into her upcoming Lovely Collection lineup, respectively named Dawn, Endless and Twilight.
SJP first launched “Lovely” in September 2005 and she released Covet Sarah Jessica Parker and Covet Bloom. Her comments on releasing the Lovely Collection:
“The concept of moments lent itself to multiple fragrances. Dawn is the fresh and clean scent, its inspiration was morning, sunrise. It’s about enjoying those few moments for yourself, stepping out and welcoming what the day has to bring your way. Endless is the fruity, floral scent. The inspiration for this one was those moments you find yourself in a state of pure happiness, loving life. And Twilight is the sexy musky scent. This one is for those moments of intimacy, of love and being close. It’s slightly complex and mysterious.”
The fragrances will be available in two eau de parfum sizes, 1 oz. for $38 and 2.5 oz. for $58 and a 6.7-oz. body lotion for $28. They will be available for sale on the Home Shopping Network on February 2009.