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Beyonce launched her new perfume Rise in February of 2014. The concept that lies behind the creation of this fragrance was inspired by Beyonce’s on-stage persona, as well as by “female empowerment and finding the inner strength that makes women so beautiful” (wwd). The fragrance is supposedly more intimate and more natural than the previous ones, inspired by the works of singer’s favorite poet Maya Angelou. The composition is announced as intoxicating, addictive and luminous floral created by Loc Dong. Its opening notes include apricot, Italian bergamot and iced basil sorbet. The main note of the perfume is, of course, orchid and this time it is an orchid called “Golden Symphony”, which is mixed with freesia and Sambac jasmine flowers and placed at the base of the autumn woods, cashmere, musk and vetiver.

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About Beyoncé

Beyoncé Giselle Knowles-Carter (born September 4, 1981) is an American singer, songwriter, and actress. Born and raised in Houston, Texas, she performed in various singing and dancing competitions as a child, and rose to fame in the late 1990s as lead singer of R&B girl-group Destiny’s Child. Managed by her father Mathew Knowles, the group became one of the world’s best-selling girl groups of all time. Their hiatus saw the release of Beyoncé’s debut album, Dangerously in Love (2003), which established her as a solo artist worldwide; it sold 11 million copies, earned five Grammy Awards and featured the Billboard Hot 100 number-one singles “Crazy in Love” and “Baby Boy”.

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