When they became partners, one was absolutely ambivalent to decide who was more excited between Rihanna and Armani. On one hand, the star was exuberant to be a part of the classic Armani group. On the other hand, the iconic fashion designer felt jubilant to have such a multi-talented singer. Perhaps, both were satisfied more than each other! Pop sensation Rihanna teamed up with Emporio Armani Underwear and Armani Jeans to create her first capsule fashion line, comprising denim and lingerie.
“I have always really admired Giorgio Armani and his elegant work; I never dreamed I’d be able to collaborate with him to design unique, modern and fun clothing.” – Rihanna.
“Rihanna is a great artist. She has personality, charisma and energy, and has been a pleasure to work with. She captures the young and contemporary essence of Emporio Armani Underwear and Armani Jeans perfectly.” – Giorgio Armani
It all started with Rihanna representing as the face of Emporio Armani Underwear and Armani Jeans. Later in the year, she extended her association with the brand with the launch of a capsule collection. Capsule being the key word, the collection was made up of just a few key pieces (jeans, white tees and pretty undies), simple pieces we could happily stick to everyday.
The collection had two T-shirts, one bearing Rihanna’s face and the other with an ‘R’ placed atop the brand’s eagle logo. It also included a denim in two different styles: skinny leg and tight boyfriend fit. The first was a glam skinny black pair. The second was a more casual blue wash boyfriend style with a tight leg. Also, the latter came with a blue, red and white bandana, presented as a belt but equally as fetching worn on one’s head. Finally, a leather biker and a canvas bag completed the collection.
Later, Armani Jeans launched its second capsule collection as SS12 campaign star Rihanna. The collection featured three pieces of denim including a denim all-in-one, four T-shirts, a cropped leather jacket and two vintage-feel canvas bags. Whilst the Emporio Armani Underwear range comprised of everyday wear such as a tank top and shorts with rhinestone, push-up bra and thong/panties with glitter logo and lightweight micro-fibre styles.
She had also featured in a signature sexy video getting into a pair of jeans in the back of a car. Just in case you’d forgotten how hot she is, check out the video below!