Joining the celebrity perfume bandwagon, Reese Witherspoon, is scheduled to launch her first fragrance with Avon Products Inc. Witherspoon’s first fragrance will be titled “In Bloom by Reese Witherspoon”, and the 33-year-old is most excited about her new endeavor.
“It was a unique experience for me because I had no idea what goes into making perfumes. I thought you just pick a fragrance and it’s easy. But there were all these different levels of creating a scent that were new to me, but really fun and exciting.”
In Bloom is scheduled to be launched in November 2009, and is the largest fragrance initiative this year for Avon, which apparently has been building collaborations with designers such as Emanuel Ungaro, Christian Lacroix, also celebs like Derek Jeter and Patrick Dempsey. Reese Witherspoon’s star power with her Oscar for the movie “Walk the Line” and her most memorable box office movies such as “Legally Blonde” and “Sweet Home Alabama” is a huge factor that made Avon goes global. Tracy Haffner, Vice President of Global Fragrance Marketing and Strategic Alliances of Avon agrees:
“It’s really our first global women’s celebrity fragrance. Our alliance strategy is meant to be diverse. We will never be only celebrities or only designers.”
We’ve always known that Reese Witherspoon will jump into the fragrance business someday. And it’s a delight to wait for her fragrance!