Justin Bieber collaborated with Nicole by OPI to release his own shades of nail lacquer. His One Less Lonely Girl Collection included full-size bottles as well as packs of four miniature polishes dubbed “Mini Hit-Makers.” One pack contains four shades of purple, Justin’s favorite color.
The brand’s executive vice president and artistic director, Suzi Weiss-Fischmann stated:
“A lot of [Justin’s] songs are about making girls feel good. He sees that nail polish really makes girls feel good.”
The collection debuted exclusively at Walmart stores in 2010. Within weeks, his original six shades were completely sold out at all of the over 3,000 Walmart stores across America. OPI expanded the collection to include 14 shades which were also sold at Sears and Target.
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Justin Bieber Brands
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About Justin Bieber
Justin Drew Bieber (born March 1, 1994) is a Canadian singer and songwriter. Bieber’s current manager, Scooter Braun first discovered him through his YouTube videos in 2007. Braun was impressed with the videos, and contacted Bieber’s mother Pattie about wanting to work with him. Having convinced Bieber’s mother, Braun arranged for Bieber to meet with Usher in Atlanta, Georgia. Bieber was signed to RBMG, and then to an Island Records recording contract offered by record executive, L.A. Reid.