Taylor “Tay” Jardine has her own line of charm jewelry with Never Take It Off. The logo for her collection is a whale tail inspired by her own Jardine Family whale tail pendant necklace which she always wears. She created an NTIO whale tail bracelet and necklace which she named “Ohana,” the Hawaiian word for “family.” Her other items all have a little metal tag with an etched whale tail logo.
Tay is the lead singer for the pop-punk band We Are The In Crowd and many of her jewelry designs are inspired by WATIC’s lyrics and song titles. She used handcuffs for the lyrics “trapped in who I am,” eyeglasses for the album Weird Kids, a gun inspired by the music video for “The Best Thing (That Never Happened),” and more.
Breaking through the deep magical waters of Taylor Jardine front woman (We Are The In Crowd) comes a heart warming line featuring both her Whale Tail family pendant as the symbol on each piece which she has worn for years; also a profound concept of duality is represented in the designs of her line bringing to light a passion and struggle to remain a free spirited kid regardless of the looming realty of adulthood. This Never Take It off line not only sings a note of delicate irreverence but is also part of a Jardine family tradition.