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Justin Bieber’s first fragrance product was centered around his “My World” album and tour. He collaborated with Etoile Nation Beauty to package the scent in a very unusual manner. Opting out of using the tradition glass or plastic bottles, Bieber has gone with housing his scents in wristbands and dog tags. The trinkets are made from resin technology that will deliver the scent and are said to last up to a year.

From My World to yours, this pop infused fragrance is going right to the top of the charts. Opening with a spotlight on bergamot, lychee and pomegranate, this flirty scent is layered with sophistication and fun. For an encore performance, cedar glimmers against a backdrop of musk creates an unforgettable signature scent easily wearable by all of Justin’s fans.

There are six different styles of wristbands and dog tags to chose from. Some are printed with photos of Justin while others feature lyrics and logos. Each item retails for $10.00.

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About Justin Bieber

Justin Drew Bieber (born March 1, 1994) is a Canadian singer and songwriter. Bieber’s current manager, Scooter Braun first discovered him through his YouTube videos in 2007. Braun was impressed with the videos, and contacted Bieber’s mother Pattie about wanting to work with him. Having convinced Bieber’s mother, Braun arranged for Bieber to meet with Usher in Atlanta, Georgia. Bieber was signed to RBMG, and then to an Island Records recording contract offered by record executive, L.A. Reid.

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