Nicki Minaj has collaborated with M·A·C Viva Glam twice. In 2012 she starred in an ad campaign alongside Ricky Martin. She created a light pink lipstick and lipglass and he created a lip conditioner. Nicki’s line was a huge success and she was invited back for a solo campaign. In February 2013 she released her second lipstick and lipglass in a lavender shade. Her lipsticks are the best-selling Viva Glam products of all time.
M·A·C Cosmetics launched the M·A·C AIDS Fund in 1994 to raise money for people who are living with HIV and AIDS worldwide. They created the Viva Glam Lipstick and Lipglass in order to raise money for the fund. M·A·C underwrites the production cost of the lipstick and donates 100 percent of the purchase price to the fund. They have raised over $315 million to date.