Lauren Conrad The Hills leading lady wants to take a dive into fashion and proclaims that she is not just another celebrity looking to start a clothing line, but in fact has been wanting to do fashion for a long time and it is part of her everyday life.
The Lauren Conrad Collection was released online this Fall with 10 pieces and a full launch with a bigger collection will come this Spring.
From Mercury News:
“ is filled with slinky jersey dresses and flowy tops, and each piece looks like something Conrad would wear either to the beach or out to dinner. That’s exactly what she intended. She says she decided to use her name for the label because all the fashion designers she admired, like Phillip Lim, Diane Von Furstenberg, Marc Jacobs and Cynthia Vincent, had clothing collections in their names, too”
You can purchase her collection here.