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Kelly Rowland is a brand ambassador for watchmaker TW Steel, and she has also designed three signature watches with them.

On their website, TW Steel explained:

It’s impossible to make one single Special Edition timepiece for Kelly Rowland, so we made three. A superstar this fabulous needs to be represented in style whatever she’s wearing.


First she created two special edition versions of the CEO Tech watch, one pink and one blue. Kelly’s watches have a rose gold case, jewels around the bezel, and an embossed leather strap.

Next she made her own version of the Canteen Bracelet timepiece in all black with rose gold accents on the face. Kelly says:

I just love the simple, elegant look of my new TW Steel. While my CEO Tech editions screamed color and fashion, I adore the classic design of the Canteen Bracelet model with the simplicity of the rose gold numbers and indexes off-set against the use of the black case and bracelet. It’s such a comfortable fit and I think, as a highly desirable accessory, it will compliment a wide variety of looks and outfits.

Most recently, she made a stainless steel version of the Canteen Watch for men.

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About Kelly Rowland

Kelendria Trene “Kelly” Rowland (born February 11, 1981) is an American singer, songwriter, actress and television personality. Rowland rose to fame in the late 1990s as a member of Destiny’s Child, one of the world’s best-selling girl groups of all time. During their hiatus, Rowland released her debut solo album Simply Deep (2002), which sold 2.5 million copies worldwide and produced the number-one single “Dilemma” with Nelly, as well as the international top-ten hit “Stole”. Rowland also transitioned into acting, with guest appearances in television sitcoms, and starring roles in Freddy vs. Jason (2003) and The Seat Filler (2004).

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