Katy Perry teamed up with with eyelash manufacture Eylure to create her own brand of false lashes in 2012. Her first collection featured four textures of black lashes: dainty “Sweetie Pie,” full but natural “Oh, Honey!,” “Cool Kitty” with angled tips, and the double-thick “Oh, My!” She’s since added more lash textures with names like “Punk Princess,” “Feline Fierce,” and “Banging Beauty.”
The collaboration has been so successful that it has spun off two sub-collections. The Katy Perry Color Pop Lashes sells individual lashes and lash strips in colors like green, blue, and purple. It features a comic-book style cartoon of Katy on the box. The Limited Edition Katy Perry Party Lashes collection sells blinged-out styles with jewels, glitter, and studs. They come in metallic boxes.
Some styles are self-adhesive while other are applied with lash glue. All of the lashes are handmade, 100% natural and each style is reusable.