Basketball lifestyle brand K1X (kay-one-ex) Nation of Hoop announced the signing of NBA All-Star Ron Artest to a multi-year, multi-million dollar endorsement contract beginning in 2005.
Artest designed both a footwear and a clothing line for K1X. The Indiana Pacers Forward is the first NBA player to ink a deal with the German-based company.
“I’m excited and honored to be the first NBA player to sign a deal with k1x. Their sneakers and clothes epitomize a ball players lifestyle to the core. Other big name endorsement offers also came on strong, but I really believe in k1x’s products and vision. Gotta watch out, my teammates are already fiending for my k1x! I had heard real good things about the company and brand, so I played in the k1x Chiefglider model during the pre-season. They’re on fire and will make a major mark here soon. Right now k1x is huge in Europe and I am thrilled to help them introduce their brand to the US!”