Justin Bieber designed his own version of the popular Beats by Dre headphones in his favorite color — purple. His “JustBeats” earbuds and headphones were available exclusively at Best Buy for the 2010 holiday season.
“We asked Justin Bieber to help us with the message of sound really matters. Young people today are being introduced to music through inferior technology in the form of ripped mp3’s, ill designed laptops and crippled earbuds and headphones. When they listen to music because of the inferior quality of earbuds the only recourse they have is volume, which isn’t going to do anything but damage their ears. Justin is a great musician that puts a lot of care into his music — who better qualified to take this message to the kids,” said Beats co-founder Jimmy Iovine.
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About Justin Bieber
Justin Drew Bieber (born March 1, 1994) is a Canadian singer and songwriter. Bieber’s current manager, Scooter Braun first discovered him through his YouTube videos in 2007. Braun was impressed with the videos, and contacted Bieber’s mother Pattie about wanting to work with him. Having convinced Bieber’s mother, Braun arranged for Bieber to meet with Usher in Atlanta, Georgia. Bieber was signed to RBMG, and then to an Island Records recording contract offered by record executive, L.A. Reid.