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In 1985, Jaclyn Smith entered the business world with the introduction of her collection of women’s apparel for Kmart. She pioneered the concept of celebrities developing their own brands rather than merely endorsing others.

30 years later, the brand is still a huge success. More than 100 million women have purchased clothing or accessories bearing her name. Awareness of the Jaclyn Smith name and brand by women 35-60 years of age is said to be higher than 80%. Industry authority Woman’s Wear Daily reported that the signature Jaclyn Smith line had the highest consumer awareness of any private label apparel brand in the country.

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About Jaclyn Smith

Jacquelyn Ellen “Jaclyn” Smith (born October 26, 1945) is an American actress and businesswoman. She is best known as Kelly Garrett in the television series Charlie’s Angels, and was the only original female lead to remain with the series for its complete run (1976–81). Beginning in the 1980s, she began developing and marketing her own brands of clothing and perfume.

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