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So Beyonce and her supermom, Tina Knowles, are gearing up for the launch of their newest design venture: Deréon Jewelry.  The jewelry line is produced in partnership with Carolee, and consisting of necklaces, charm bracelets, hoop earrings and leather cuffs.  They also feature the wide use of material, from metal and glass to enamel.  Here’s a sneak peek:

We drool.

And we drool even more when we found out that the fabulous accessories will be AFFORDABLE.  Word is they will be retailed from $16 to $68.  Now, that is what we call fabulous.  Tina Knowles expresses her thoughts:

“I love accessories and we’ve always used a lot of accessories, so it was a natural thing for us to do.  For the first collection, I wanted to do a lot of things taken from the street. One of the things I love to do is walk on the streets of New York or Brooklyn and see what the kids are doing, and that goes with our mantra — catwalk meets sidewalk. I saw a lot of filled hoops and charm bracelets, that’s what the kids are wearing these days.”

Mother knows best, indeed!

We envy B, though.  First it’s The House of Deréon, and then Deréon… and now Deréon Jewelry.  That’s a lot of Deréon, and a LOT of fashion.  And that’s just from B’s side.

We’re not even talking Jay-Z’s Rocawear yet. LOL!

The Deréon Jewelry Collection will hit stores Spring 2009.

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Beyoncé Brands

About Beyoncé

Beyoncé Giselle Knowles-Carter (born September 4, 1981) is an American singer, songwriter, and actress. Born and raised in Houston, Texas, she performed in various singing and dancing competitions as a child, and rose to fame in the late 1990s as lead singer of R&B girl-group Destiny’s Child. Managed by her father Mathew Knowles, the group became one of the world’s best-selling girl groups of all time. Their hiatus saw the release of Beyoncé’s debut album, Dangerously in Love (2003), which established her as a solo artist worldwide; it sold 11 million copies, earned five Grammy Awards and featured the Billboard Hot 100 number-one singles “Crazy in Love” and “Baby Boy”.

Tina Knowles Brands

About Tina Knowles

Celestine Ann “Tina” Beyincé (born January 4, 1954) is an American businesswoman and fashion designer known for her House of Deréon and Miss Tina by Tina Knowles fashion brands. She is the mother of singers Beyoncé and Solange Knowles, and is the ex-wife of Mathew Knowles, the manager of Destiny’s Child as well as Beyoncé and Kelly Rowland until 2011.

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