House of Dereon was announced to the media in September 2004 by Tina and Beyonce Knowles. House of Dereon’s tagline is “Couture.Kick.Soul” which represents the three generation of women. Beyoncé’s grandmother Agnez Dereon is the “soul,” her mother Tina Knowles is the “couture,” and Beyonce is the “kick.”
While Beyonce was performing in the group Destiny’s Child, her mother Tina would design and sew their outfits, especially when the group was first starting out and did not have much money or access to designer clothing. Part of what called attention to Destiny’s Child, besides their obvious talent, was their one-of-a-kind fashions. Their style set them apart, yet gave the group cohesion as a similar style, color or garment was worn by all the members.
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Beyoncé for L’Oreal Infallible Lipcolour
Dereon Juniors by Beyoncé & Solange Knowles
Pulse by Beyoncé
Heat Ultimate Elixir by Beyoncé
Heat Kissed by Beyoncé
Beyoncé Giselle Knowles-Carter (born September 4, 1981) is an American singer, songwriter, and actress. Born and raised in Houston, Texas, she performed in various singing and dancing competitions as a child, and rose to fame in the late 1990s as lead singer of R&B girl-group Destiny’s Child. Managed by her father Mathew Knowles, the group became one of the world’s best-selling girl groups of all time. Their hiatus saw the release of Beyoncé’s debut album, Dangerously in Love (2003), which established her as a solo artist worldwide; it sold 11 million copies, earned five Grammy Awards and featured the Billboard Hot 100 number-one singles “Crazy in Love” and “Baby Boy”.
Tina Knowles Brands
Miss Tina by Tina Knowles
Sasha Fierce Juniors by Beyoncé
Deréon Girls by Beyoncé
Dereon Jewelry by Beyoncé
House of Dereon Eyewear by Beyoncé
About Tina Knowles
Celestine Ann “Tina” Beyincé (born January 4, 1954) is an American businesswoman and fashion designer known for her House of Deréon and Miss Tina by Tina Knowles fashion brands. She is the mother of singers Beyoncé and Solange Knowles, and is the ex-wife of Mathew Knowles, the manager of Destiny’s Child as well as Beyoncé and Kelly Rowland until 2011.