House of Dereon was inspired by Beyonce’s grandmother Agnèz Deréon. The prices are in the better to moderate range and the designs are reminiscent of the 40′, 70’s and todays style all in one. Beyonce wanted to bring elements from each era (Grandmother, mother, today) into the design mix and to create a classic timeless brand. Most pieces are for the 25-40+ market.
Sister Solange decided to join the business and direct the juniors line just simply Dereon. Dereon is the younger sister of House of Dereon and the pieces reflect it with most reminiscent of the younger crowd with t-shirts, hoodies, jeans, and sweatpants…everyday casual wear.
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Rise by Beyoncé
Dereon Jewelry by Beyoncé
Beyoncé for L’Oreal Infallible Lipcolour
Rise Sheer by Beyoncé
Heat Seduction by Beyoncé
Beyoncé Giselle Knowles-Carter (born September 4, 1981) is an American singer, songwriter, and actress. Born and raised in Houston, Texas, she performed in various singing and dancing competitions as a child, and rose to fame in the late 1990s as lead singer of R&B girl-group Destiny’s Child. Managed by her father Mathew Knowles, the group became one of the world’s best-selling girl groups of all time. Their hiatus saw the release of Beyoncé’s debut album, Dangerously in Love (2003), which established her as a solo artist worldwide; it sold 11 million copies, earned five Grammy Awards and featured the Billboard Hot 100 number-one singles “Crazy in Love” and “Baby Boy”.
Solange Knowles Brands
Dereon Class Rings by Beyoncé
About Solange Knowles
Solange Piaget Knowles (born June 24, 1986) is an American singer, songwriter, model, and actress. Knowles was born in Houston, Texas to Mathew and Tina Knowles, both of whom left their careers to support her older sister Beyoncé’s recording interests. Expressing an interest in music from an early age, Knowles had several temporary stints in Destiny’s Child, before signing with her father’s Music World Entertainment label. Aged sixteen, Knowles released her first studio album Solo Star (2003) to moderate commercial and critical success.