New Balance’s “HKNB” collection by Heidi Klum offers fashion-forward athletic clothing and sneakers for women. The successful partnership began in 2010 and has been continually renewed for more seasons. The line combines New Balance’s technology with Heidi’s fashion expertise. It includes both workout-ready pieces and everyday casualwear.
What inspired me is the moms that I see in the morning at school. I wanted to create go-to pieces that active, that are active-looking, that are cool-looking, that are fashionable. They are cool basics.
On the TV show Project Runway, for which Heidi is both the host and executive producer, she has challenged contestants to design a look to be part of the HKNB collection.
I love fashion, I love clothes. I love to look good when I go shopping or when I’m modeling in front of the camera. But I also love to look great when I’m exercising. It’s already hard enough getting out and doing your exercises, so I feel like looking great is half of it. Because you already feel so much better when you have something on that’s really cute.