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Heidi Montag was enrolled in fashion school, but dropped out in 2005. She was signed as the new spokesperson for Anchor Blue Clothing Company and also designed her own line for the company. The line was called “Heidiwood” and was priced between $10 – $60. She debuted the line at a fashion show at the Hollywood And Highland shopping center in Hollywood on April 11, 2008. Shortly after, she promoted her line at MTV’s TRL in New York City, among other places.

In October 2008 it was announced that the “Heidiwood” line would not be renewed for another season after Heidi finished her one-year contract. Anchor Blue decided to move away from celebrity endorsements and focus on creating a brand that is all their own.

Montag is an American reality television personality best known for appearing on the MTV reality television series Laguna Beach and The Hills. She is also an aspiring singer.

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About Heidi Montag

Heidi Blair Pratt (née Montag; born September 15, 1986) is an American television personality, singer, fashion designer, and author. Born and raised in Crested Butte, Colorado, she befriended Lauren Conrad in 2005. In 2006, Montag came to prominence after being cast in the MTV reality television series The Hills, which chronicled the personal and professional lives of Conrad, Montag, and friends Audrina Patridge and Whitney Port. During its production, she briefly attended the Fashion Institute of Design & Merchandising and was employed by event planning company Bolthouse Productions. As the series progressed, Montag began dating fellow cast member Spencer Pratt, which ultimately ended her friendship with Conrad. Their ensuing feud became the central focus of the series, and was carried through each subsequent season.

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