The designing process began with Hayden Panettiere describing to Dooney just what she envisioned: a large leather shoulder bag with puffy pleats, a buckle closure and great style. Sketches were drawn by the design team, then Dooney transformed her ideas into prototypes at Dooney & Bourke’s design studio in Florence, Italy. After a few changes from Hayden, we have the red patent leather “HP” bag.
Hayden’s first signature bag was available for the 2007 holiday season. In 2008 she was brought back to design a whole collection.