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Harajuku Lovers is the name of a designer brand of apparel, fashion accessories, and stationery of singer Gwen Stefani launched in 2005. The concept for Harajuku Lovers revolves around the Shibuya, Tokyo area of Harajuku and the four “Harajuku Girls,” Gwen Stefani’s Japanese back-up dancers and entourage (Love, Angel, Music, and Baby).

Unlike Stefani’s previous fashion line, L.A.M.B., which aimed for a more mainstream demographic, Harajuku Lovers instead tends to focus specifically on Kawaiiness lovers. Kawaii depictions of Stefani and her dancers are common features of the products.

Stefani grew up in a Roman Catholic household. An American singer, songwriter, fashion designer and occassional actress. She was the lead singer of the rock/ska punk band No Doubt but she recorded her own solo album in 2004. She married the British frontman of the grunge band Bush, Gavin Rossdale and they have a son named Kingston James McGregor.

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Gwen Stefani Brands

About Gwen Stefani

Gwen RenĂ©e Stefani (born October 3, 1969) is an American singer, songwriter, fashion designer, and actress. She is the co-founder and lead vocalist of the rock band No Doubt. During the band’s hiatus, Stefani embarked on her solo career, releasing her debut album Love. Angel. Music. Baby. in 2004. Inspired by music of the 1980s, the album was a success with sales of over seven million copies. It spawned three major hit singles: “What You Waiting For?,” “Rich Girl,” and “Hollaback Girl,” the latter becoming the first US digital download to sell one million copies. Stefani’s second studio album The Sweet Escape was released in 2006. The album produced two successful singles: “Wind It Up” and the album’s title track “The Sweet Escape.” Including her work with No Doubt, Stefani has sold more than thirty million albums worldwide.

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