Released in 2013, Gold is Jay-Z’s first scent to be released under his own name. While his Rocawear scents were manufactured by Elizabeth Arden, he worked with Parlux Fragrances, a division of Perfumania, for the Gold by Jay-Z scent.
The partnership turned out to be disaster and Parlux slapped Jay-Z with a $20 million lawsuit. They allege that he didn’t do enough to promote the fragrance, failing to television appearances or plug it on his social media accounts. Though the price tag they requested seems high, they claim that they projected $50 million in sales and only saw $14 million – that’s $36 million less for you math-averse readers out there.
Things weren’t always so sour. In the initial November 2013 press release, Donald J. Loftus, President of Parlux, called Jay-Z a “visionary.”
Perfumer Ilias Ermenidis describes the inspiration for the scent.
“I was impressed with JAY Z’s style and confidence and was drawn to the ease with which he carries himself and all of his success. He has a natural cool that people want a piece of. In developing GOLD JAY Z, I wanted to capture both the vibrant ambitious part of JAY Z’s charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by JAY Z.”