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Songstress and pop icon Fergie is no stranger to the world of fragrance. In fact, her most recent endeavor is actually a follow up to her first fragrance with Avon. The first fragrance, which is called “Outspoken,” now has a new, and slightly edgier sister. This new sister, which will be called “Outspoken Intense,” will become available this July. It will retail for $30 per bottle and will be available exclusively on the Avon website.

In a recent press release, Fergie gushed about how much she enjoyed working with Avon on her first fragrance for them and what she wanted to accomplish with the second fragrance:

“I had so much fun developing and launching my first fragrance with Avon, so for my second fragrance, I really wanted add a little more edge.”

A commercial for the fragrance, which has been posted on the Avon website, reveals a thoroughly made up Fergie preparing to go on stage for a big concert. Just before heading out to greet her fans, she sprays herself with the perfume. Big lights. Loud music. A sultry walk. The commercial seems to be an exact representation of the scent that Fergie wanted to create.

“Outspoken Intense” is reported to include scents of passion flower, musk, starfruit, and blackberry. This is how Fergie herself has described the new fragrance:

“Outspoken Intense is a provocative blend of sexy confidence and daring femininity that captures the thrill and excitement of being center stage. You feel an instant electrifying rush — a feeling like no other.”

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About Fergie

Stacy Ann “Fergie” Ferguson (born March 27, 1975) is an American singer, songwriter, fashion designer, television host, and actress. She is the female vocalist for the hip hop group The Black Eyed Peas, with whom she has achieved chart success worldwide. Her debut solo album, The Dutchess (2006), spawned five Billboard Hot 100 top five singles, three of which went to number one.

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