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Recently single Sammi “Sweetheart” Giancola may be well known for her hot and cold relationship with fellow Jersey Shore cast mate Ronnie Magro, but the reality television star is currently focusing on business instead of romance. While friendships may come, go and even go “kaboom” on the Jersey Shore, we all know that diamonds are a girl’s best friend. Well, at least that is what Sammi is banking on.

Sammi recently announced that she has launched her own collection of jewelry. The name of the collection is Sammi Sweetheart and it will be sold through RichRocks, an established jewelry brand that sells faux bling. The collection currently includes earrings, pendants, bracelets, bracelet sets, and one ring. All of the styles fit into a greyscale theme; there isn’t a touch of gold or the glint of a colored stone in sight. But this does not mean that there isn’t shine and sparkle. The collection features huge hoop earrings that are studded with faux diamonds and elastic bracelet sets that are made up of strands of crystal balls.

Of course, the collection also includes pieces that refer directly back to Sammi’s “Sweetheart” persona. Both of the pendants in the collection are heart shaped. There are also heart shaped stud earrings that feature pave stones. Much like the other pieces that are sold within the RichRocks brand, Sammi’s designs are affordably priced. Every piece in the collection is under $100 and some are as low as $15. In a recent interview, Sammi said, “It was very important for me to keep all of the pieces affordable for my fans so they can purchase more than one piece and add to the collection.” She also said that she has, “…created some great fun and flirty pieces to wear day into night.”

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About Sammi "Sweetheart" Giancola

Samantha “Sammi” Rae Giancola (born March 14, 1987) is an American television personality, model and actress. She first came to prominence as one of the eight main cast members in the MTV reality series Jersey Shore.

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