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Fat Joe Sneakers poster

Think the recession sucks? So do we. And apparently, so does veteran Bronx emcee, Fat Joe. The rapper teams up with K-Mart and Sears to release an affordable sneaker line in collaboration with Protégé.  His first model is named “They Sick”. Apparently Fat Joe has much concerns about how to still look fly by being a smart fashionista. Joe told theshoegame.com:

“You know I own thousands of pairs of sneakers and I’m a huge collector. But I wanted my sneaker to be something the kids could actually afford. Due to these hard economic times, a lot of kids cannot afford $200 sneakers. So kids can buy them themselves. They don’t even have to worry about their mom or pops buying them for $34.99.”

Fat Joe Sneakers
Joe also discovered something shocking as he went into the manufacturing process of the shoes he brainstormed with NBA Knicks star, Al Harrington. He found that huge companies rake in huge profits by selling low-cost sneakers with extremely high prices.

“It’s unbelievable that you can pay $34.00 for this quality of a dope style sneaker. So when I sit down and see what the materials cost, I would have paid $150 for these. I’ve paid $10,000 for a pair of sneakers. But it really only took them $30 to make the sneaker.”

Fat Joe Sneakers blackout

Fat Joe also plans to drop the Protégé “Blackout” sneaker on Black Friday. He’s hoping promotion activities will add the buzz for the kicks.

“The sneaker is selling crazy, but I really want to do more promotions. The only problem I got with the whole thing is that we can promote even better.”

Watch out Fat Joe’s 9th studio album: “Jealous Ones Still Envy 2” (J.O.S.E. 2) which will drop on October 6, 2009, featuring Lil Wayne, Ron Browz, Akon, T-Pain, Lil Kim, Fabolous and Raekwon. Meanwhile, Fat Joe’s Protégé “They Sick” line is available now in K-Mart and Sears for a very reasonable $34.99.

We really do think celebrities should do more of this recession-friendly lines.  Hear that Yeezy?

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Fat Joe Brands

About Fat Joe

Joseph Antonio Cartagena (born August 19, 1970), better known by his stage name Fat Joe, is an American rapper. He is also the CEO of Terror Squad Entertainment, and member of musical groups D.I.T.C. and Terror Squad.

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