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MLB superstar Derek Jeter collaborated with Avon to create a line of men’s colognes called “Driven.” Since Avon’s primary consumers are women, Derek knew it was important for the product to appeal to women as something that they would want to buy for the men in their lives.  He made sure that the scent got the seal of approval from his female relatives.

“I have been very involved with creating this fragrance — everything from the blend of scents to the design of the bottle and logo,” Jeter says. “I did have some help, however. Because women buy a large percentage of the men’s grooming products sold in the U.S., I asked my mother Dot and sister Sharlee to be part of the project. I wanted to make sure the final product was something men would like to wear — and that women would want them to wear.”

The original “Driven” scent was released in November 2006.  It’s success led Avon to introduce additional related scents.  Three eau de toilettes sprays were released inAugust 2009 with the scents “Fresh Citrus,” “Aromatic Spices” and “Warm Cedarwood.” A new athletic-inspired fragrance “Driven Sport” hit the market in October 2009.

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About Derek Jeter

Derek Sanderson Jeter (born June 26, 1974) is an American former professional baseball shortstop who played 20 seasons in Major League Baseball (MLB) for the New York Yankees. A five-time World Series champion, Jeter is regarded as a central figure of the Yankees’ success of the late 1990s and early 2000s for his hitting, baserunning, fielding, and leadership. He is the Yankees’ all-time career leader in hits (3,465), doubles (544), games played (2,747), stolen bases (358), times on base (4,716), plate appearances (12,602) and at bats (11,195). His accolades include 14 All-Star selections, five Gold Glove Awards, five Silver Slugger Awards, two Hank Aaron Awards, and a Roberto Clemente Award. Jeter became the 28th player to reach 3,000 hits and finished his career sixth all-time in career hits and the all-time MLB leader in hits by a shortstop.

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