Dragonfly Clothing Co. by Mötley Crüe bassist Nikki Sixx sells men’s clothing, primarily t-shirts and button-up shirts, with graphics inspired by tattoo art. Skulls, flames, dice, pin-ups, and other classic tattoo subjects are frequently featured in his designs.
Compared to his previous clothing line Outlaw USA, which was a flop, the Dragonfly brand has been an immediate success.
“It went out in test markets and sold out immediately,” Sixx said. “People came back and said, ‘Man, we need more designs.’ So we made more designs — they sold out immediately. So then they came back and said, ‘We need a full line.’ And then they said they wanted a line of women’s stuff. I was like, ‘Oh, my God. Have I bitten off more than I can chew?'”
Nikki Sixx (born Frank Carlton Serafino Feranna, Jr.; December 11, 1958) is an American musician, songwriter, radio host, and photographer, best known as the co-founder, bassist, and primary songwriter of the band Mötley Crüe. Prior to forming Mötley Crüe, Sixx was a member of Sister before going on to form London with his Sister band mate Lizzie Grey. In 2000 he formed side project group 58 with Dave Darling, Steve Gibb and Bucket Baker issuing one album, titled Diet for a New America, the same year while in 2002 he formed the hard rock supergroup Brides of Destruction with L.A. Guns guitarist Tracii Guns. Formed in 2006, initially to record an audio accompaniment to Sixx’s autobiography The Heroin Diaries: A Year in the Life of a Shattered Rock Star, his side band Sixx:A.M. features songwriter and producer and vocalist James Michael and guitarist DJ Ashba.