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A$AP Ferg created Devoni Clothing back in 2005, long before he achieved musical success as a member of the hip hop collective A$AP Mob. The brand sells leather belts and belt bracelets as well as logo t-shirts. Ferg has stopped designing new items, but some pieces are still available for sale in the brand’s webstore.

“I went to school for art and design,” says A$AP Ferg. “My minor was art and my major was fashion. I used to design before I was rapping. Devoni was the name of the brand. Swizz Beatz owned a couple of my belts and Chris Brown owns like 12 of my belts.”

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About A$AP Ferg

Darold Ferguson, Jr. (born October 20, 1988), better known by his stage name ASAP Ferg (stylized as A$AP Ferg), is an American hip hop recording artist from New York City’s Harlem neighborhood. He is a member of the hip hop collective ASAP Mob, from which he adopted his moniker. In January 2013, Ferg signed a solo record deal with Polo Grounds and RCA, the same labels that helped launch ASAP Worldwide, when Ferg’s ASAP Mob cohorts ASAP Rocky and the late ASAP Yams, negotiated their own respective deal in 2011. His debut album Trap Lord was released on August 20, 2013, and was met with generally positive reviews.

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