Iggy Azalea worked with Steve Madden to create a line of 15 shoe styles for the brand’s Spring 2015 collection. The collaboration was announced in August 2014, with the the campaign ads on January 9, 2015. The full collection was released in February 2015.
Iggy is super excited by the opportunity to make cool and unique shoes at an affordable price point. The Australian rapper often customized her own shoes as a teen because she couldn’t find the styles that she wanted locally. In an instagram photo she wrote:
It’s seriously amazing everytime I see this label. I know to most it’s just a shoe but Steve Madden was my SHIT when I first came to America… There aren’t many places you can get good looking heels without breaking your budget and theirs became my uniform as they remain for many women. It’s really a full circle moment for me to get to share this tiny little label with Steve inside a shoe (haha), not just another celebrity cosign. I put all my love and passion into these shoes because this project is sentimental to me. I hope when you see them u girls LOvE!
The first shoe to be revealed was the “Tempo” platform slingback clog. The white chunky grip sole is very on-trend. The satiny upper and bolted-on jewels look tacky though, in my personal opinion. But what do I know? — these are Iggy’s favorite!
These are just my personal favorites but there are 15 different styles in total. They will be available in stores world wide next February. everything feels fun and with a little sporty twist… can’t wait to share more with you in the coming months! Goodnight guys!