CEO clothing line is the brain storm of former music industry executive Damon Dash who also co-founded the Rocawear empire with ex-partner Shawn Carter aka Jay-Z. Since launching the CEO clothing line it has been an uphill battle for the line to perform at retail and most stores like DrJays says they have been hesitant to pick it up and would rather see how it performs first before placing it within there successful clothing chain.
Although CEO is fairing that well the brand he acquired Pro-keds is doing good numbers at retail and continues to grow.
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Damon Dash Brands
Rocawear by Jay Z and Damon Dash
Men's Clothing, Women's Clothing
About Damon Dash
Damon Dash (born May 3, 1971) also known by Dame Dash is an American entrepreneur. Dash is Jay-Z’s former manager and business partner at Roc-a-Fella Records, and in 1999, he organized a tour for Jay-Z which made $19 million. However, their relationship soured as a result of two subsequent events. The first was when Roc-A-Fella Records was purchased by Def Jam Recordings (which had previously only owned half of the company) in 2004, after which Jay-Z agreed to take a job as Def Jam’s president. Then, in the fall of 2005, Jay-Z bought Dash out of his stake in Rocawear. In April 2014, it was announced that Dash is also involved with Blind Debit, a fingerprint payment application being developed by Dez White.