Holding 10 nomination in the upcoming Grammy Awards apparently is not enough for Mrs. Carter. After much speculation and gossips, Beyoncé finally reveals what her first signature fragrance would be like. The fragrance called “Heat” will officially be launched in February 2010, but Bey has some things to say about it, especially about the name that exudes hotness.
“A lot of my performances have had fire involved, so we thought ‘Heat.’ Also, red is one of my favorite colors, as is gold. So then we thought of making the bottle look like it’s on fire. I love antique bottles — my mother had a collection of them when I was growing up. I wanted something with an antique yet modern feeling. Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic. The bottle, I felt, was a great mixture of the two.”
The Grammy Award-winning pop singer is also excited about the process of Heat’s birth:
“Everything, from the bottle design to the name and the ideas for the commercials — that’s me. When I commit to something, I do it 100 percent, and I’ve never had [creative control over a fragrance] until this project. I learned a lot of great things from the past — but I always asked myself, ‘If I could have my own scent, what would it be?’ I wasn’t worried about deadlines. It could have taken me three, four, however many years — this was my first fragrance, and I wanted to make sure that it was something I would love forever.”
Mrs. Carter spilled out that Heat will consist of a mixture of red vanilla orchid, magnolia, neroli and blush peach as top notes; with the heart of honeysuckle nectar, almond macaroon and crème de musk, and a drydown of giant sequoia milkwood, tonka bean and amber. The fragrance lineup will consist of eaux de parfum in three sizes, 1 oz. for $39; 1.7 oz. for $49, and 3.4 oz. for $59 — as well as a 6.8-oz. Gold Sparkling Body Lotion for $24.