While other celebs such as J. Lo are closing down shops everywhere, Beyoncé and Tina Knowles are gearing up to launch their newest collection titled appropriately after Beyonce’s alter ego: Sasha Fierce. The apparel line is dedicated for a younger crowd, and is scheduled to be available in September 2009 for back to school.
The collection is inspired by Beyoncé’s stage presence (or in easier term: show costumes), as the singer is on tour until November. The line which includes a full range of sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry will be carried by department stores including Macy’s and Dillard’s and specialty stores Jimmy Jazz and Against All Odds. According to Tina Knowles, the collection -compared to the previous Deréon junior label is “edgier and tredier and reflects Sasha Fierce’s daring and outgoing attitude.”
Tina stated that the jewelry, shoes and eyewear are ‘really over the top’ with large mixed-metal chains (gold and silver), studded shoes and oversized sunglasses, imitating the ones worn by Beyoncé all through her tour. As for the clothes, although there’s still leggings -which are so five minutes ago-, there are also a one-shoulder dress, black bodysuit, fake leather jacket with oversize collar and destructed jeans with mesh and lace details lining the ripped material.
Tina Knowles explained:
“When the tour started, we noticed the definite style of it. Thierry Mugler designed the clothes for the tour, but we really wanted to celebrate the style and interpret that into a collection.”
In her statement, Beyoncé said:
“The line really exudes a different side of my personality, which I am grateful that I can express.”
Tina Knowles also explained that Beyonce is majorly involved in the line’s creation, by suggesting stuff she likes and what she doesn’t. She suggested to line the rips of the jeans with the mesh and lace, which made the jeans turned out really different from the rest.
The collection will be available on wholesale from $25 to $75.