In January 2013 internet mogul Jeffree Star launched his clothing line Beauty Forever. The first products were two snapback hat emblazoned with the phrases “Killin’ It” and “Vanity.” Now the line included tees, tanks, sweatshirts, and hats for both men and women.
The core of the collection is its sassy slogans. Many item include odes to makeup such as “I Would Die Without Lipstick,” “Beauty Queen,” and “Thanks God For Lip Gloss.” There’s also an obvious obsession with the movie Mean Girls, as demonstrated by slogans such as “On Wednesdays We Wear Black,” “You Can’t Twerk With Us,” and of course “Fetch” — he’s trying to make fetch happen!
Prices range from $12.00 for sale t-shirts up to $38.00 for hoodies.