Rob Kardashian won’t knock your socks off, he wants to put them on! The male Kardashian will finally put the Kardashian stamp on menswear elements, starting with socks. His newest venture, Arthur George, is a collection of socks which launched at Neiman Marcus on November 9th, 2012.
Prices range from $15 for standard men’s, women’s and junior’s socks up to $30 for the Couture collection. “Made of the finest combed cotton in the world, and using an exceptional 200 needle, Arthur George’s couture line exceeds the expectations of the average dress sock. Each sock is a customized unique design to ensure that everyone finds something they love.”
The Arthur George name comes from his middle name, Arthur, and his father’s, George. “I wanted to stay away from using my last name. The label still says it’s by Robert Kardashian, but I’m more comfortable if it doesn’t scream Kardashian at you. We don’t have to overkill everything but, at the same time, you can’t get away from it. And Arthur George sounds classy.”
Robert’s plan is to start small and slowly build up to a range of clothing. He added a collection of men’s loungewear which was sold in select Macy’s stores for the 2014 Holiday season.