Victoria’s Secret Angel Alessandra Ambrosio launched her own fashion label in 2014. The model teamed up with the American label Cherokee to create a brand ‘Ale by Alessandra’. The actress featured a collection of casual wear to formal attire and was aiming at females between 18 and 35 years old. Being a supermodel, she has a predilection for style and fashion. She stated her love about style and fashion as,
“I am a free spirit and dress very boho chic. I love fashion that suits my life – on the beach jetting off to Cannes, or rocking out at Coachella. I am so thrilled to share my passion and style with you. Stay forever on vacation.”
Above all, Alessandra believes in a brand that ensures customer satisfaction.
“I know what I like and what I want to see. I want to be satisfied just as much as the customer. I’m creating a brand that’s everything I am passionate about and have experience in, from growing up in Brazil, traveling around the world and moving (to America) five years ago.”
Later in the year, she announced about the inclusion of swimwear in her collection. All in all, the collection included: loose-fit maxi and mini dresses, ruffled skirts, peasant blouses and slouchy knits. Furthermore, the look of the line is very feminine, effortless and sensual. Also, it has beautiful, soft-flowing fabrics, with floral and paisley prints, embroidery, laser cut and pure silks.
Recently, she has expanded her collection and launched her very own line of body art. The collection is an interesting mix of Brazilian-boho vibes and Malibu-chic style, leading to three different designs ‘Bohemian Summer’, ‘Forever on Vacation’ and ‘White Sands’. Currently, she is preparing to launch her debut perfume called ‘Ale by Alessandra’ to complement the offerings of her eponymous fashion label.