In 2012, Big Sean signed Adidas Originals and everybody rightly expected it to be something more than just a sponsorship, something bigger than a brand. Before this agreement, he was already receiving pairs of Pro Models customized for him on a regular basis. It was then, Big Sean added a tinge of his personal style to launch their first joint red snakeskin-embossed leather, the ‘Adidas Original Pro Model II’. Later, because of the increasing popularity of it and with the launch of Big Sean’s second studio album Hall of Fame, they introduced a blacked-out ‘Hall of Fame’ edition of Big Sean’s Pro Model II.
In 2014, the third partnership between the rapper and the footwear brand was held. This time the idea was more focused on the iconic label instead of the Detroit aspect of Big Sean’s background. Big Sean re-decorated the classic Adidas Metro Attitude high-top sneakers with his distinguished artistic style, music and inspirational sources that are seamlessly combined with authentic Adidas components. The product was remarkable in its essence, that both sneaker-heads and Big Sean fans’ are excited to get their hands on.
Big Sean-Adidas Originals collaboration was at its zenith with the idea of building the Sean Anderson Studio of Infinite Possibilities at Big Sean’s alma mater, Cass Technical High School. The idea was originated by the ZX Flux sneaker- a shoe that can be customized by smartphone applied photography. A shoe is known for its imaginatively limitless design and style possibilities. Adidas Originals took the idea further and launched an ongoing series of activations ‘#ImaginedBy’. Big Sean was selected as the first creator to imagine how the series would first come to life. His imaginative spirit, passion for music and love for his hometown led him to the thoughts of The Sean Anderson Studio of Infinite Possibilities. In the end, Infinite Possibilities made Big Sean-Adidas Originals something more than a brand, a legendary icon!