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Avril Lavigne debuted her Abbey Dawn clothing line exclusively at Kohl’s in 2008.  The name ‘Abbey Dawn’ is the nickname her dad gave her as a child.  Described as a “juniors lifestyle brand”, the Kohl’s collection included hoodies and jeans with skull and zebra patterns similar to the artwork on Lavigne’s album The Best Damn Thing.  The clothing was initially sold in the junior’s section of the store and was later expanded to include a girls collection as well.

The has an “authentic rock n roll attitude” with a “feminine edge.” Lavigne describes the line, saying “It’s rock glam: fun, colorful, and edgy.” She also says “I want it to be available to a lot of girls, and I want it to be affordable.”

After her deal with Kohl’s expired, Avril has continued on with the brand independently, though it has become harder to find without the nationwide distribution of Kohl’s.  Abbey Dawn clothing can be purchased online or in select punk boutiques.

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Avril Lavigne Brands

About Avril Lavigne

Avril Ramona Lavigne (born 27 September 1984) is a Canadian singer and songwriter. She was born in Belleville, Ontario, and spent most of her youth in the town of Napanee. By the age of 15, she had appeared on stage with Shania Twain; by 16, she had signed a two-album recording contract with Arista Records worth more than $2 million. In 2002, when she was 17 years old, Lavigne entered the music industry with her debut album Let Go, becoming one of the most popular pop punk artists, a reason she earned her reputation of a “skater punk” persona and “pop punk princess”. Since her professional debut she has sold more than 30 million albums and over 50 million singles worldwide.

2 thoughts on “Abbey Dawn by Avril Lavigne

  1. hey my name is Aa'liyah i am 19 years old and i love ur clothing line and music. let me tell u a little about my self. i get my nails done every two weeks. i go shoping at every mall mostly every day. i drivfe a M. benz. i live in a big house. from all this u can tell that i like the fancy life. i just recently found out about ur clothing line i love it i think it hows alot about ur personality. thanks for letting me experence ur clothuing line peace

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