Avril Lavigne relaunched her Abbey Dawn brand in 2012 in partnership with online retailer JustFab. Her JustFab collection added a range of shoes and handbags to what had previously been a clothing-focused brand. Avril created a variety of boots, pumps, and flats. In typical Avril fashion her designs were full of prints, studs, skulls, and zippers. Most styles were available at JustFab’s streamlined price point of $39.95.
The partnership didn’t last, and now Avril is once again back to selling her shoe-less Abbey Dawn t-shirt and hoodie brand independently.
Avril Ramona Lavigne (born 27 September 1984) is a Canadian singer and songwriter. She was born in Belleville, Ontario, and spent most of her youth in the town of Napanee. By the age of 15, she had appeared on stage with Shania Twain; by 16, she had signed a two-album recording contract with Arista Records worth more than $2 million. In 2002, when she was 17 years old, Lavigne entered the music industry with her debut album Let Go, becoming one of the most popular pop punk artists, a reason she earned her reputation of a “skater punk” persona and “pop punk princess”. Since her professional debut she has sold more than 30 million albums and over 50 million singles worldwide.