Shaquille O’Neal collaborated with upscale jewelry store Zales for his men’s jewelry line. Shaq’s jewelry line features 36 individual pieces all below $500, which makes it quite affordable. The former NBA star collaborated with a husband-and-wife design team in creating his collection, making suggestions and adding small details but leaving much of the work to the designers.
“A lot of people as me ‘Why do a jewelry line with Zales?’ They do great work. They’re all about style and sophistication. I’m all about style and sophistication. I thought it was a great idea for us to team up.”
Shaq + Bling = Sales.