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Shaquille O’Neal collaborated with upscale jewelry store Zales for his men’s jewelry line. Shaq’s jewelry line features 36 individual pieces all below $500, which makes it quite affordable. The former NBA star collaborated with a husband-and-wife design team in creating his collection, making suggestions and adding small details but leaving much of the work to the designers.

“A lot of people as me ‘Why do a jewelry line with Zales?’ They do great work. They’re all about style and sophistication.  I’m all about style and sophistication.  I thought it was a great idea for us to team up.”

Shaq + Bling = Sales.

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Shaquille O'Neal Brands

About Shaquille O'Neal

Shaquille Rashaun O’Neal (born March 6, 1972), nicknamed Shaq, is an American retired professional basketball player, former rapper, actor and current analyst on the television program Inside the NBA. Standing 7 ft 1 in (2.16 m) tall and weighing 325 pounds (147 kg), he was one of the heaviest players ever to play in the NBA. O’Neal played for six teams throughout his 19-year NBA career.

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