Nicole Richie Launching a Maternity and Jewelry Line
The stylish,once upon a time too thin, ….ps wouldn’t be famous if it wasn’t for Paris Hilton. Guessed it yet? Nicole Richie will be launching a maternity line in the near future. She says Balenciaga inspired her to indulge in the maternity fashion world after going through her own pregnancy and Balenciaga designer Nicolas Ghesquiere […]

Kimora Lee Simmons New Clothing Line Fabulosity with JCPenney
Kimora Lee Simmons will be launching her new line Fabulosity that will sell exclusively to JCPenney. It is a full blown sportswear line including: tees, knit tops and sweaters, jeans, skirts and dresses, as well as hoodies, jackets and outerwear. Kimora says: Young teen girls are fabulous and my new collection will further build their […]


Heidi Montag Launches HeidiWood by Anchor Blue
Hills star Heidi Montag launches HeidiWood by Anchor Blue. Well not really her own line, but she is going to be part of the design direction for LA boutique Anchor Blue. Not like most celebrity clothing line owners Heidi has actual experience in fashion design. She spent a year in Italy studying apparel design while […]

Rihanna Fashion Against Aids

Rihanna Fashion Against Aids Apparel Line with H&M
Rihanna is working with H&M to develop a fashion line that will promote and raise awareness for the fight against AIDS. Fashion Against Aids will include t-shirts, tanks, and hoodies. This clothing line is targeting the younger demographic ages 15-24. Prices range from $12 to $34, and 25 percent of the sales will go to […]

Britney Spears Celebrity Clothing Auction For The Environment
Maybe Britney is not as crazy as we all think, because she still knows how to garner some positive press. Britney recently appeared in the hit television show How I Met Your Mother wearing a dress amongst other wardrobe pieces which are all being auctioned off and will be going toward the Natural Resources Defense […]

Eva Mendes Underwear

Eva Mendes Face of Calvin Klein Underwear
The sexy Eva Mendes will be featured in a multi-million dollar Calvin Klein underwear advertising campaign…you know Calvin always keeps it sexy in his advertising print and outdoor ads! She is part of the launch of Seductive Comfort a new line being released alongside a new fragrance who’s name has yet to be revealed by […]


Mischa Barton New Face of Keds Footwear Line
Actress Mischa Barton is the new feet of Keds Spring 2008 line. The OC star is helping to boost the brand’s image with teens by starring in a collection of ads captioned “Be Cool.” Mischa wears a variety of eclectic outfits that somehow all look good with Keds’ simple and understated classic sneakers. Shop OnlineKeds x […]

Jennifer Clothing Collection

JLO and Sweetface by Jennifer Lopez
Jennifer Lopez’s JLO collection is a lifestyle brand that encompasses her life into a clothing line. The clothing brand was licensed through the Warnaco Group for a term and in partnership with Andy Hilfiger they formed the SweetFace corporation. JLO covers all grounds for young women’s juniors from jeans, t-shirts, coats, belts, purses, sunglasses, lingerie, […]

LAMB Collection Logo

L.A.M.B. Clothing and Footwear Collection by Gwen Stefani
Gwen Stefani’s L.A.M.B. collection didn’t take the low cost route like the EleVen or Dear line by Hilary Duff instead Gwen line consist of designer digs with the price tag to match sweaters going from $245 and up and outerwear costing as much as $600 with simple graphic tees starting at $60…with those prices they […]

Sean John Clothing Line

Sean John and Sean John Women’s by P. Diddy
  If you’re not familiar with this line by now than you shouldn’t be reading this blog. Sean John is amongst the top menswear lines in the world competing with major clothing companies like Ralph Lauren and Tommy Hilfiger. Sean John is one of the first celebrity/musician clothing companies that I actually considered a real […]