Nicole Richie Launching a Maternity and Jewelry Line


The stylish,once upon a time too thin, ….ps wouldn’t be famous if it wasn’t for Paris Hilton. Guessed it yet? Nicole Richie will be launching a maternity line in the near future.

She says Balenciaga inspired her to indulge in the maternity fashion world after going through her own pregnancy and Balenciaga designer Nicolas Ghesquiere kept her looking fashionable. She wants to make sure that pregnant women look and feel good.

Nicole also has plans to launch a jewelry line. Mainly dealing with costume jewelry, which will be produced by Mouawad the same company who produces super model Heidi Klum’s fine jewelry collection.

Next Top Model Judge Nigel Barker Endorse’s Prom Fashions For David’s Bridal

Nigel BarkerNext Top Model judge Nigel Barker will be on the first thing smoking this week to Schaumberg, Illinois to promote Prom fashions released by David’s Bridal.

Nigel will be making stops at two high school’s to discuss fashion, meet fans and possibly sign autographs. Nigel photographed the new prom fashions as part of his involvement as a celebrity endorsement for David Bridal.

Heidi Montag Debut Ad Photo for HeidiWood Clothing Line

Heidi Montag has released a photo for the first ad that will be in distribution for her Heidiwood clothing company that will be launched at an extravagant fashion show in Los Angeles on April 11, 2008.

Take a look at the ad below: (Any rookie photoshop pro could have thrown this together)


Monica Soon To Launch Region’s of Rock Clothing

R&B singer Monica will be launching a clothing line by the name of Region’s of Rock employing her sons Romelo and Lil’ Rock as the models.

The pictures below are from a photo shoot for Monica the logo pattern on the background is from her clothing line. Kid pictured is her son:


Eminem Relaunches Shady With New Ad Campaign

For some odd reason Eminem decided to re-launch his clothing company Shady Ltd, which in my opinion is right in the middle of the Top 10 worst celebrity clothing lines ever!

Here are some advertisements of his revamped Shady Ltd. Clothing:

Shady Ltd

Eminem Shady

In my opinion the clothing company will still be trash…and nothing more.

Pictures of Ryan Sheckler Merchandise

RS by Sheckler launch Ryan Sheckler

Pro skateboarder, philanthropist and MTV reality star, Ryan Sheckler, is launching his new clothing line with Wicked Fashions, Inc. and will hit national stores mid-July. The clothing line is titled RS by Sheckler, and from the looks of it, the collection could be the new ‘cool’ for teenagers. The line consists of “Sheckler-flavored” graphic t-shirts, hoodies, thermals, woven tops and skate-fit denim made to appeal to Young Men and Boys.

Sheckler stated that he hopes the price-conscious RS by Sheckler will reach a larger audience.

“Skateboarding is my life and skating in something comfortable and stylish is a must. Ultimately, my goal is to take the clothes that my friends and I enjoy wearing and make them available to a larger audience at an affordable price.”

Gotta agree with Sheckler there as the line will be retailed from $15 – $55 for Young Men and $12 – $48 for Boys.

Here are some of the RS by Sheckler collection you can find at JC Penney’s website.

RS by Sheckler Hoodie 2499

RS by Sheckler Hoodie Black 2499

RS by Sheckler Jacket 3499

RS by Sheckler Tee 999

RS by Sheckler Denim 2499

Not bad at all, really.

But again, what’s a pro skater without a proper skate-kicks line?  Ryan Sheckler has also teamed up with sneaker brand, Etnies, and we gotta say they’re absolutely fresh.  The collection is available at and here are some of our favorites:

Ryan Sheckler ETNIES 02 6495

etnies Sheckler 3, $64.95

Ryan Sheckler ETNIES 03

etnies Sheckler 2, $64.95

Ryan Sheckler ETNIES 6495

etnies Sheckler 3, $64.95

Soulja Boy S.O.D. Money Gang Clothing Video

Here’s a video of Soulja Boy actin a fool in a hotel room promoting his clothing line SOD Money Gang Clothing.

From the looks of the website, it doesn’t sound like something someone should be selling to young kids… or anyone really.
Not the best message in the world, but I’m sure his fans will still eat it up. You can check the site out here.

Kim Kardashian New Face of Bongo Clothing

Following in the footsteps of Nicole Richie, Vanessa Minillo, and Rachel Bilson, Kim Kardashian is the new spokesmodel for Bongo.
 She is being featured in the spring/summer 2008 ad campaign. Here are some of the ads:
Bongo is available at Kohls, Macys, Dillards, Sears, and JC Penney.

Katherine Heigl New Face of Nautica Fragrance

Actress Katherine Heigl, who you probably know from the movie Knocked Up and the TV show Grey’s Anatomy, is the new face of Nautica’s new fragrance My Voyage for Her.
She recently did a photo shoot on a yacht off the coast of California. Here are some pics from the shoot:
And here’s the finished ad:
Nautica describes the fragrance as a “refined fusion of aquatic and floral bouquets, created to capture the essence of ocean waves and warm summer breezes.” The fragrance is available now for purchase at

Jovovich Hawk by Milla Jovovich & Carmen Hawk

Milla Jovovich and Carmen Hawk, former models who met over 13 years ago, started their clothing line Jovovich-Hawk in 2003 with a modest eight piece collection.

It was bought exclusively by Fred Segal where it quickly sold out. Since then the line has launched more comprehensive collections which are sold at,, and, among others. Jovovich wore pieces from the line in her 2007 movie, Resident Evil: Extinction.  The duo debuted their spring 2008 collection at New York Mercedes-Benz Fashion Week in February. Here’s a video of the girls showing the pieces from the show at their studio:

Recently Milla and Carmen designed a more affordable 80-piece collection for Target. The line is available now at Target and