Kardashian Sis Bruno Schiavi

The Kardashian Sisters To Launch Kardashian Kollection
Calling Kim Kardashian fans! It’s official: the Kardashian Kollection will be available in Sears later this year. Kim herself wrote on her personal blog: I’m so excited to announce that our Kardashian Kollection will launch exclusively at Sears in August!!! We’ve always shopped at Sears, so we thought it was the perfect outlet for the […]

Zooey Deschanel

Zooey Deschanel Slaps Lawsuit On Steve Madden
If you’ve heard it and been hoping for it, don’t hold your breath any longer because the collaboration between actress Zooey Deschanel and shoe maker Steven Madden Ltd. is not going to happen. At least until the lawsuit is settled. Zooey Deschanel has sued the shoe company for failing to pay her at least $1.5 […]

Kate Middleton

Kate Middleton’s Jewelry Designs Up For Sale
When Prince William of England announced his engagement to Kate Middleton, we knew this is one smart cookie he’s marrying.  The future princess used to be an assistant jewelry buyer for British retailer, Jigsaw, back in 2007… and apparently there are some pieces that she designed with the help of Jigsaw designer, Claudia Bradby. Now […]

Beyonce Heat

Beyoncé’s “Heat” TV Ad Faces Hard Critique In the UK
Can Beyoncé be too hot for TV? Apparently she can. Check her newest ad for her perfume, “Heat”. People in the UK found the ad to be offensive especially because the ad is aired at daytime, during family programming. The campaign featured Beyoncé in a skimpy red dress being all seductive, described by UK’s Advertising […]

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Hollywood A-Listers Partner Up With HSN Cares
Holiday season is here, and it is time not just to replenish your wardrobe, but also to decorate that tree.  This year, decorate your tree for a good cause, as HSN collaborated with Hollywood’s biggest names and came up with the ultimate Christmas tree ornaments.  Among the celebs are P. Diddy, Sarah Jessica Parker, Iman […]

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Mariah Carey Designs For HSN
It’s only a matter of days after we reported that Mariah Carey is officially pregnant, and yet there’s another news coming from the songstress.  Mrs. Cannon is going aboard the celebrity designers bandwagon by the new and lucrative deal with the Home Shopping Network. Mariah Carey was tapped by HSN Inc.’s CEO, Mindy Grossman and […]

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Jersey Shore’s J-Woww Forced To Shut Down Clothing Line
Okay, this is weird. Just hours after we posted the news about Snooki coming up with her own line of slippers, we got news that her fellow Jersey Shore star, Jenni “J-Woww” Farley, is forced to shut down her clothing line. Remember? We reported her plan to do a fashion line called “Filthy Couture” not […]

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Tina Knowles Moved “Miss Tina” Clothing Line To Walmart
Beyoncé Knowles’ mother, Tina Knowles, is known for her fashion design ventures since the Destiny Child days.  The Deréon and House of Deréon co-owner came up with her own line “Miss Tina” a while back, and she continues to enjoy the fruits of her hard work. Just recently, Miss Tina moved into Walmart, after previously […]

Jordin Sparks

Jordin Sparks to Launch “Because Of You” Fragrance
American Idol winner, singer and Broadway star, Jordin Sparks, is booking a place on the celebrity fragrance bandwagon by announcing her upcoming scent titled “Because of You” that will be released this week. If you like fruity, floral and feminine scents, you’ll love “Because of You” as it consists of notes of clementine, white imperial […]

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Ali Lohan Models For Lindsay Lohan’s 6126 Fashion Line
Let’s forget Lindsay Lohan’s troubles for a while, because the long-kept secret of the Lohan family has just surfaced on the internet.  Meet Ali Lohan, Lindsay’s younger sister, who we’ve always seen standing around in the background and within the reality show “Living With The Lohans” a couple of years back.  Now Ali has bloomed […]

Nicole Richie

Nicole Richie To Add Sunglasses Collection To House of Harlow 1960 Lineup
When we said Nicole Richie is getting serious with her business, we weren’t kidding. The socialite and tv personality is now expanding her fashion line, House of Harlow by adding its first bag line this coming Spring 2011, and eyewear collection. There will be 18 bag designs and if you think that’s too few, word […]

Bono LV

Bono and Ali Hewson For Louis Vuitton’s “Core Values” Campaign
What happens after you’re a world-famous music mega-star and own a clothing line? In most cases, you’ll be living the life of luxury, being a philanthropist and nothing much happens afterwards. But in Bono’s case, it’s a different story. The U2 front man is tapped by Louis Vuitton for its latest “Core Values” ad campaign […]

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Lily Allen Launched “Lucy In Disguise” Clothing Line
So you might be wondering what happened to the British songstress, Lily Allen, after she sobered up and becomes pregnant with her first child. Well, she now has a clothing line with her sister, Sarah Owen, titled “Lucy In Disguise”. The duo launched a pop-up boutique in Selfridges’ Wonder Room in London. If you’re feeling […]

Celine Dion Pure Brilliance

Celine Dion’s Pure Brilliance
One of the most lucrative celebrities, Celine Dion, releases her eighth U.S. launch of this September with her newest fragrance, Pure Brilliance. The Canadian singer has been known for her fragrances for years. Dion says the new fragrance’s inspiration is her vacation. “Probably because I’m carrying babies and I’ve been on vacation and I’m breathing […]

Nicole Richie

Nicole Richie Gears Up For Fall 2010
Just like (former?) BFF, Paris Hilton, heiress and celebrity designer, Nicole Richie is all about work this entire year to release her freshest stuff this fall. Aside from her newest lineup from her accessories line, House of Harlow 1960, Nicole is also up to release her novel titled “Priceless” on September 28, 2010. The buzz […]

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Paris Hilton Introduces Spring 2011 Shoe Collection
Celebrity designers are on the roll this August, some introduce their Fall/Holiday stuff, but Paris Hilton is one step ahead with her Spring 2011 shoe lineup.  The heiress put sexy and sultry high heels on display, adding them with animal skin patterns and check the pink soles because they are HOT. Paris also looked hot […]

Beyonce Legging

Icelandic Fashion Brand Says Beyonce Copied Their Design
Not only swagger-jacking, an Icelandic fashion brand called E-label said that Beyonce actually stole their design for her new Fall/Holiday 2010 Dereon collection. Helba Hallgrimsdottir, one of the owners of the line stated: “This is naturally huge and I am still half in shock. I didn’t twig straight away that this was her own label: […]

Khloe Lamar

Khloe Kardashian and Lamar Odom To Launch Unisex Fragrance
Good news come from the Kardashians again, people. Apparently Khloe Kardashian is the next from the Kardashian clan who will come up with her own fragrance. But she’s sharing the sweet smell of success with her husband, NBA champion, Lamar Odom. The couple announced that they were working on a unisex fragrance. Although it might […]

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Rocawear Freshest Faces: Trey Songz and Melanie Fiona!
Jay-Z’s Rocawear clothing line has chosen two fresh faces to represent the brand for its NEXT ON Campaign, and they are the awesome Trey Songz and the beautiful Melanie Fiona.  The two were chosen because of their strong R&B roots while expanding their music to the whole wide world in so many different levels. As […]


Today’s Coolness: Apple Bottoms Fall/Holiday 2010 Collection
Nelly and the Apple Bottoms team really outdid themselves with the new Apple Bottoms Fall/Holiday 2010 Collection.  Photographed by Pieter Henket, the photo session was held back in May, located in Malibu, California. Apple Bottoms features some of its fiercest designs to date in its Fall/Holiday 2010 lineup, and we especially love the studs, the […]

Sienna Miller

Sienna Miller Stars In Twenty8Twelve Fashion Movie
When a celebrity comes up with a clothing line, what we usually see is -of course- his/her face on the promo campaign. But Sienna Miller shows that she’s more than just a face. Sienna and her sister, Savannah Miller decided to use real acting, to promote the autumn/winter collection of their clothing line “Twenty8Twelve”. The […]

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Beyonce Dereon Fall 2010 and Heat Campaign: Hotness
Apparently Beyonce has a very tight schedule these days, not because she has to perform around the world, but for photoshoots. The girl is the face of her own clothing and lifestyle brand, Dereon and House of Dereon.  Yesterday Beyonce launched the Dereon Fall 2010 ad where she took ‘edgy’ to the next level.  Sister […]