Amazing how the song “Tik Tok” has landed Ke$ha, a new pop sensation, worldwide recognition. And it’s even more amazing to find out that watch giant, Casio, also drawn to the starlet’s power. The watchmaker held an all-day event at the Manhattan Center to introduce its brand ambassadors which include Ke$ha who will represent Baby-G’s women’s watches. Stylistically, Casio is aligning Baby-G with the revival of Eighties fashion and Ke$ha suited the role with her edgy party-girl image.
Ke$ha has also signed to design two watches, which will appear in the advertising campaign launching for fall and the first which will be launched next summer.
Among Casio’s newest ambassadors, there’s also Khloe Kardashian’s husband, Lamar Odom, who will represent Ultimate Tough GX56, which features the largest case design in G-Shock history. The solar-powered watch also feature a new triple-density and triple-layer structure to increase its shock resistance. Odom also hinted that he and wife, Khloe, will release a unisex perfume next year.
Here are our picks of Casio’s Baby-G and G-Shock for you: