Ever since the first time she launched her own perfume line in 2002, Jennifer Lopez has been a strong player in the celebrity-fragrance game. She already sold more than $1 billion worth of scents over the course of 16 launches. Her move into the fragrance business was noted as the first one, now followed by many celebs from A-list to Z-list, and guess what, she’s nowhere near stopping. What does J.Lo think about her ‘competitions’?
“More power to them. I am very competitive, but I don’t look at it [as a competition.] I’ve always thought that authenticity, at the end of the day, wins, and the cream always rises to the top. I really don’t worry about other people, because I’m in competition with myself. I feel like a lot of people get into it just for money — it’s like, ‘Here, I can create another business. For me, whenever I get involved with something, I get really involved. Every business that I do get involved with is something that is super close to my heart.”
And if getting involved means driving the perfume company crazy, J. Lo went all the way, especially in the creation of Love and Glamour, which she calls an exacting process.
“I drive [Coty] a little bit crazy. Because it’s always not signature enough. I go back and say things like, ‘Can we push the sandalwood a little bit more, can we make a tiny bit more sexy?’ To translate that into actual chemistry is a difficult thing. Then they go back and say, ‘What does she mean by sexy?’ And I’m like, ‘You know if you [take] that little piece that smells a little bit like wood but has a little bit of musk? But I just want you to add a little bit of sweetness. Can you do that for me?’ And then I think we are in the right direction. And then they come with one or two variations and I say, ‘No, that’s not it.’ It’s a long process.”
J. Lo wasn’t only concerned about the scent.
“Making the bottle, creating the packaging, creating the campaign — it’s all so much easier than creating the juice. You always want to create something signature — that’s always kind of what I’m pushing for when working with Coty. You want it to be a combination that people have never smelled before. It’s always an exciting time, because the sky’s the limit and it can go in any direction. What I always like to do is look at where I am in my life at the moment. [Here] it was right after the babies and was when I was getting back to work and getting back to what I do again. It just felt like a time of a lot of love and that seemed very romantic to me — I said it seems like love and glamour. As a name, Love and Glamour seemed like a really aspirational, fun and beautiful thing that we could work with in many, many ways.”
If you’re a longtime fan of J.Lo’s fragrances, Love and Glamour is going to complete your collection with scents of Italian mandarin, guava and nectarine pulp as top notes; a heart of water lily, coconut orchid, orange flower absolute and jasmine petals and a drydown of sandalwood, sensual musk and amber. The very sexy lineup will consist of eaux de parfum in two sizes: 1.7 oz.($49.50) and 2.5 oz. ($58). There will also be a 6.7 body lotion for $27.50.
Love and Glamour is scheduled to launch in October 2010.
Based on J. Lo’s sweet-smelling fragrance portfolio, we think Love and Glamour will be a sweet success. Now, while waiting for the Fall scent, here’s our favorite J.Lo scent for this summer -or any other summer, for that matter. The J. Lo Miami Glow, available at Amazon.
J. Lo Miami Glow, $29.86